Media coverage and events raise awareness and understanding of Fairtrade across the community.
Meeting Goal 4 – requirements
- Articles about Fairtrade and the local Fairtrade campaign have appeared in a range of different local media and publications. Suggested period: over at least a year
- Events take place over Fairtrade Fortnight and at other times of the year. Suggested period: over at least one year
Developing Goal 4 – supporters can also:
- Make sure articles and updates are included in local newsletters (parish, church, school)
- Establish Fairtrade as a regular feature at local events (summer fetes and fairs, Christmas markets, school sports days)
- Ensure events reach a wide range of different audiences and enable other groups and organisations to get actively involved (see Goal 3)
- Set up a website to promote the Fairtrade campaign
